Cause-related marketing campaigns and repurchase intentions: The mediating role of brand awareness, consumer attitude and corporate image
نویسندگان
چکیده
منابع مشابه
Understating the model of consumer response to cause related marketing campaigns; a tool for catching people`s participation through companies
INTRODUCTION: As social and environmental problems is rapidly increasing, social responsibility is increasingly being more important. Now, worldwide profit and nonprofit organizations such as Red Cross Society are paying more attention to differentiate or improve their brands as well as the level of participations by charity-marketing campaigns. This study aimed to explore comprehensive factors...
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2020
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2020.6.015